Do you have a face for Internet radio?

A young Frank Sinatra does an interview for one of the many programs produced by the Armed Forces Radio Service for broadcast to the troops overseas during World War II. (American Forces Information Service photo)

These days it seems we spend a lot of time focused on the new, hot, social, compelling media that is a must-have in the lifeline of companies. But what then?

Strategic Guy blog has an interesting take on strategic communication entitled Are Hotties Destined to be High Performers?

While that certainly is a catchy headline, it brings up an important question on credibility aspects of delivering a message.  In our new connected online conversation, almost everyone has an image to match with a message. So how does lend itself to instilling credibility in what’s being communicated.

One example highlighting this ability to impose a certain public’s attention is a commercial showing the value of beauty. T-Mobile has recently brought back Catherine Zeta-Jones to spice up brand awareness with their new TV ads. Here’s a take on it from Brandweek.

Beautiful women aren’t the only people strategically employed. What about the I’m A Mac spots with a cool, hip Mac vs the stereotypical IBM suitman or Wilford Brimley’s image to sell oatmeal. Sometimes that image of informative, trustworthiness goes a long way as well. Yes, I know we’re talking the good ol’ television medium for these examples, but they all now transition into our Web ads, articles, tweets, in conveying the message.

Showing credibility comes in many forms but consistent, transparent messaging is one way to not have to worry about winning the beauty contest for support.